Reaching out to venues and festivals abroad is both an exciting step and a vulnerable one. You’re essentially saying: Here is my work - would it make sense in your context?
The good news: programmers expect to hear from artists. It’s part of their job to discover new work, and most genuinely want to meet you halfway.
The important thing is to approach the right people, in the right way, at the right time. That requires research, clarity, and a bit of strategy.
Below you’ll find guidance to help you navigate this process with confidence rather than overwhelm.
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Diver Deeper: Ready your tools
Before reaching out to presenting venues and festivals for international touring ensure you have these essential tools ready. They’re a must-have for every artist or company.