Most UK venues and festivals will lead on marketing your show to local audiences, but they rely on you to provide strong, ready-to-use assets. The earlier you share your materials, the more effective and far-reaching their campaign will be.

How will the venue market my show to audiences?

How can I engage with audiences in the UK beyond the performance?

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Top Tip: Have an outreach and engagement pack

Alongside, or as part of your dossier, you can have an Outreach and Ennagenent pack that will outline the different types of activities you offer alongside your show.

• Explain what you offer
• Provide logistical details
• Mention flexibility
• Include an outline fee
• Add a note in your initial email or pitch
• Ask the venue what they need </aside>

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DIVE Deeper Explore HOW DO I REACH OUT TO AUDIENCES? for more information, including how to prepare your marketing pack to help venues promote your show to audiences.

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